Saheeb
the Behavioural Scientist.
About Saheeb
I lost over 70lbs by stopping the fight with my brain.
I'm a behavioural scientist trained at the London School of Economics. I used the science I studied to lose over 70lbs — and I've spent years since learning how to help others do the same.
Trained at
The London School of Economics
Tutored in behaviour change by world-leading experts at the LSE, I gained a detailed understanding of human behaviour, why is it we do what we do and how do we go about changing it. Through a rigorous learning process, at the cutting edge of human behavioural sciences, I learned how to effectively design solutions to change behaviour. How to interrogate the research and turn it into a practical and effective solution. Understanding the nuances of human behaviour, why most solutions don't work, and what to do instead.
My story
No matter how hard I tried, I just couldn't stick to it.
I have tried to lose weight so many times. I knew what to do - eat less and move more - but I just couldn't stick to doing it consistently. After failing on so many occasions, I pretty much gave up...
But then I had a lightbulb moment...
My life had been dedicated to learning about how humans work and how to change their behaviour. I had read countless scientific papers on the mechanisms and determinants of behaviour and how to get humans to do things. My professors had trained me to design strategies to effectively change human behaviour. So I set about to do just that: use my learnings from behavioural science to effectively change my behaviour and make me stick to weight loss.
Over a year, I went from 220lbs to 152lbs
- with such little effort
Using the strategies I was studying, I redesigned how I approached food and exercise. Not through discipline — through understanding how my brain actually works.
July 2024
July 2025
Using psychology changed my life.
Now I want to help you do the same.
The Full Story