Hi, I'm Saheeb, an expert in changing human behaviour.
Trained at the London School of Economics - the #1 ranked university in the UK for psychology.
At the LSE, I learnt from world-leading experts on how to understand and change human behaviour. I saw how the scientific research on human behaviour was being used by the world's biggest organisations to change your behaviour - from banks, to governments, tech companies, you name it.
MARCH 2024
MARCH 2024
I've always struggled with my weight and being healthy.
I have tried to lose weight so many times. I knew what to do - eat less and move more - but I just couldn't stick to doing it consistently. After failing on so many occasions, I pretty much gave up...
But then I had a lightbulb moment...
My life had been dedicated to learning about how humans work and how to change their behaviour. I had read countless scientific papers on the mechanisms and determinants of behaviour and how to get humans to do things.
My professors had trained me to design strategies to effectively change human behaviour.
So I set about to do just that: use my learnings from behavioural science to effectively change my behaviour and make me stick to weight loss.
Over a year, I was able to go from 220 lbs to 152lbs with such little effort.
By using strategies based on behavioural science research, I was able to create solutions which made it so much easier for me to eat less and move more. I analysed my situation from the perspective of a behavioural scientist and identified what was stopping me from doing the necessary weight loss behaviours and how to make it as easy as possible.
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Hi, I'm Saheeb, an expert in human behaviour change.
This strategy has changed my life. This is the best I've ever felt.
Now I want to help you do the same.
JULY 2024
JULY 2025